The Role of TikTok in Driving Global Pop Culture

Social Media

Not only has TikTok become a key part of international pop culture, but it has revolutionized the method we use to find and listen to music. Having over a billion active users, the platform has turned into a starting point for both new artists and songs. The TikTok app regularly shapes the music industry by having its hit songs reach Billboard. Through iconic challenges and user-made content, ‘Old Town Road’ by Lil Nas X and ‘Driver’s License’ by Olivia Rodrigo demonstrate the music promotion effectiveness of TikTok.

Besides, TikTok has altered the methods artists use to promote their art. Currently, musicians are designing hooks intended for short video clips, which promotes virality at the cost of timeless songwriting techniques. This transition has caused a blend of musical preferences, since a lot of tunes are produced just for the app’s algorithm. Acknowledging the issues, TikTok remains an essential platform for cultural exchange, providing varied voices the ability to connect with international audiences and reshape what it means to be a pop culture icon today.

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